Top of The News
by Thom Forbes
Fitbit pushed off the IPO blocks with a burst of energy yesterday, exceeding even heightened expectations. The company raised the share price to $20 Wednesday night after having set a … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"To be the first auto with the first true retail fuel cell vehicle means we are not just talking about what the future may … Read the whole story
APPAREL
by Sarah Mahoney
Looks like Michael Jordan has a new challenger on the court of worldwide underwear domination: Miami Heat star Dwyane Wade is signing on with … Read the whole story
SPIRITS
by Karlene Lukovitz
The grill masters are offering their advice through folksy, humorous videos. The campaign also includes social media, digital advertising, live events in target markets, … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"We know that there's a lot of information out there and that the home-buying journey can be overwhelming," Ravi Raghu, senior vice president, Capital … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
"When you ask marketers to define digital strategy, they will give you 'random acts of digital,' rather than an holistic strategy informed by data, … Read the whole story
COMMENTARY
by Gayle Fuguitt
When push comes to shove, my experience is that when any one company has a great solution, it also has no interest in sharing … Read the whole story
COMMENTARY
by Bill Glass
Mobile traffic may be skyrocketing, but retailers still struggle to optimize their mobile experience for greater engagement and purchase. Here are some key ways … Read the whole story
by Steve McClellan
The Dentyne "Follow Food Truck" will travel across America, encouraging food lovers to celebrate food at some of the country's best food festivals, from … Read the whole story