Marketing Daily
Thursday, June 25, 2015
  • Toaster Strudel's Creative Shifts From 'Hans' Mascot To Real Kids

    There are three 15-second ads with narration by the same "mom" voice (a shot from one called "Perfect Moment" is shown herein). All of … Read the whole story

  • Ford Tests New Mobility Programs

    The first involves peer-to-peer ride sharing. Ford Credit is inviting up to 14,000 prescreened customers in six U.S. cities and 12,000 in London to … Read the whole story

  • Functionality, Brand Fuel Smartwatch Choices

    "Our data shows product appearance is the third most important factor. The manufacturers are beginning to pay more attention to the design and appearance … Read the whole story

  • Iams Campaign Focuses On Emotions

    "Through the Mars Petcare transition, Iams has maintained its heritage and dedication to being a key component to helping enhance dogs' health at every … Read the whole story

  • Delta Signs As Official Airline Of Chelsea FC

    The team got sponsorship backing from Delta for the first time in 2012. The "Official Airline Partner of Chelsea FC" agreement gives Delta LED … Read the whole story

  • Game On: What We Can Learn From Uber's New Mobile Game

    This month, Uber rolled out a free iOS game called UberDrive, which is designed to help Uber drivers navigate San Francisco. This is a … Read the whole story

  • Whose Line Is It, Anyway?

    Why your mobile phone number will replace your Social Security number as the gold standard of digital identity. Read the whole story