MediaPost Publications - Marketing Daily 07/08/2015

Top of The News

Subway Suspends Jared As Experts Question Timing

by Thom Forbes

Crises communications experts' reactions to the suspension of longtime Subway spokesman Jared Fogle following an FBI raid of his home yesterday ranged from "what took so long?" to "don't be … Read the whole story

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RESTAURANTS
Subway 'Shocked' By FBI's Raid of Spokesperson Fogle's Home
by Karlene Lukovitz
Jared Fogle's inspirational story of having lost more than 200 pounds by eating Subway sandwiches and walking was the foundation for the chain's pioneering, … Read the whole story
AUTOMOTIVE
Volkswagen Plays New Music With Discovery's Shark Week
by Karl Greenberg
Of the relationship, Vinay Shahani, VP marketing, Volkswagen of America, Inc., says: "Every year it's fun for us. When you work with Discovery year … Read the whole story

RETAIL
Driven By Consumer Control, BTS Shopping Starting Earlier
by Aaron Baar
"The consumer has taken control of the shopping season," Dallas Lawrence, senior vice president and head of corporate communications for Rubicon, tells "Marketing Daily." … Read the whole story
RESEARCH
Consumers Want Convenience Of Mobile Coupons
by Tanya Gazdik
The mobile wallet brings context to coupons. Brands can use Apple's Passbook and Google Wallet to drive coupon redemption and store visits by delivering … Read the whole story
AUTOMOTIVE
Fiat Taps Bobby Moynihan For NBCUniversal Campaign
by Karl Greenberg
Three two-part on-air narratives include extended digital content and behind-the-scenes videos, as well as exclusive social initiatives, per the company. Content also will run … Read the whole story
COMMENTARY
Using The Power Of Imagination As The New Brand Currency
by Ted Mininni, Op-Ed Contributor
Many marketers consider the power of brands like Harley Davidson and Martha Stewart to be aspirational. I would go further than that. Read the whole story