Marketing Daily
Wednesday, July 15, 2015
  • Wendy's Puts Bacon On The Smoked And Narrow

    "[Our] brand is a 'challenger with charm,' " Brandon Rhoten, Wendy's vice president of digital and social, tells "Marketing Daily." "We're not the biggest … Read the whole story

  • Forecast Calls For Mobile, Fashion To Drive Big Back-to-School Gains

    Some 67% of consumers plan to spend more this year than last, a significant leap from 50% last year. "We weren't expecting such a … Read the whole story

  • Under Armour Continues Its 'I Will What I Want' Campaign With Bra Focus

    The brand will also host several grassroots events to educate consumers on proper bra fit, use, and care, per the statement. Social media aspects … Read the whole story

  • Cole Haan Goes To Famed Saarinen Terminal To Fly ZeroGrand

    The campaign for the Fall 2015 Collection shows the dancers in motion in one of the most famous, if least physically accessible, works of … Read the whole story

  • Aldi Partners With Comedian Ben Bailey

    Aldi is launching an online video series in collaboration with comedian Ben Bailey. The videos show real shoppers being put on the spot and … Read the whole story

  • Why I Should Share My Digital Identities With My Vendors

    With the emancipated customer of today, however, brands will need to make an effort to either win or keep our trust. They need to … Read the whole story