Marketing Daily
Wednesday, July 15, 2015

Top of The News

Amazon, Walmart (Et Al.) Lure Shoppers With 'Black Friday In July' Discounts
by Thom Forbes

Smack in the slack of summer doldrums - retail sales unexpectedly declined 0.3% in June and May's advance was downgraded to 1.0% from 1.2% - retailers are unveiling their inner … Read the whole story

  • RESTAURANTS
    Wendy's Puts Bacon On The Smoked And Narrow
    by Aaron Baar

    "[Our] brand is a 'challenger with charm,' " Brandon Rhoten, Wendy's vice president of digital and social, tells "Marketing Daily." "We're not the biggest … Read the whole story

  • RETAIL
    Forecast Calls For Mobile, Fashion To Drive Big Back-to-School Gains
    by Sarah Mahoney

    Some 67% of consumers plan to spend more this year than last, a significant leap from 50% last year. "We weren't expecting such a … Read the whole story

  • APPAREL
    Under Armour Continues Its 'I Will What I Want' Campaign With Bra Focus
    by Karl Greenberg

    The brand will also host several grassroots events to educate consumers on proper bra fit, use, and care, per the statement. Social media aspects … Read the whole story

  • APPAREL
    Cole Haan Goes To Famed Saarinen Terminal To Fly ZeroGrand
    by Karl Greenberg

    The campaign for the Fall 2015 Collection shows the dancers in motion in one of the most famous, if least physically accessible, works of … Read the whole story

  • RETAIL
    Aldi Partners With Comedian Ben Bailey
    by Tanya Gazdik

    Aldi is launching an online video series in collaboration with comedian Ben Bailey. The videos show real shoppers being put on the spot and … Read the whole story

  • COMMENTARY
    Why I Should Share My Digital Identities With My Vendors
    by Tobias Goebel, Op-Ed Contributor

    With the emancipated customer of today, however, brands will need to make an effort to either win or keep our trust. They need to … Read the whole story