Marketing Daily
Thursday, July 16, 2015

Top of The News

Despite Carps and Quips, Amazon Claims Prime Day Victory
by Thom Forbes

Amazon's Prime Day sale was, according to widespread reports, trashed on social media for everything from product selection to website woes to the extent of the savings being proffered. But, … Read the whole story

  • RETAIL
    Macy's, Target Ready Fresh Fashion Takes For BTS
    by Sarah Mahoney

    For Macy's, the emphasis is on 1970s bohemian looks, denim-on-denim and plenty of "athleisure" offerings. And for Target, it's chic comfort, served up by … Read the whole story

  • BEVERAGES
    Diet Coke Partners With Fashion Designer
    by Tanya Gazdik

    Diet Coke is collaborating with British fashion brand J.W.Anderson. Designs will be unveiled in late July and the collection will feature two limited-edition designer … Read the whole story

  • BEVERAGES
    Blue Moon Celebrates 20th Under Real Blue Moon
    by Karl Greenberg

    The events will be timed so that at 10 pm local at each location there will be an official toast. In Denver that night, … Read the whole story

  • AUTOMOTIVE
    Lexus Features 'SNL' Writers In L/Studio Series
    by Karl Greenberg

    Called, "Hudson Valley Ballers," the first season of which premiered two years ago on comedy site Above Average, the eight-episode series has the two … Read the whole story

  • COMMENTARY
    Why Aren't We Talking About Marketing's Talent Gap?
    by Karen Koslow, Op-Ed Contributor

    We need to focus on the talent executing hybrid strategies within marketing's new normal. The fact is, CMOs are lacking teams with the right … Read the whole story

  • Commerce House Gets Creative For SodaStream
    by Larissa Faw

    SodaStream has selected Dallas-based agency Commerce House for a TV campaign to continue to reposition the in-home beverage machine away from soda to sparkling … Read the whole story