Marketing Daily
Friday, July 24, 2015

Top of The News

Campbell's Tossing Artificial Colors, Flavors By 2018
by Thom Forbes

"Soup Is Good Food," Campbell used to tell consumers. Now it wants them to think of it as a "Good For You" food company and, as part of that ongoing … Read the whole story

  • RETAIL
    Amazon Poised To Pass Macy's In Clothing Sales
    by Sarah Mahoney

    While threats of e-commerce wiping out local malls have been around almost as long as the Internet, they just became a whole lot more … Read the whole story

  • AUTOMOTIVE
    Buick 24-Hour Test Drive Includes Nirvana
    by Karl Greenberg

    The General Motors division is launching a retail-centered campaign called "24 Hours of Happiness Test Drive," which pairs the "butts in seats" dealer program … Read the whole story

  • FOOD
    Oscar Mayer Unveils All-Terrain Wiener Rover
    by Karlene Lukovitz

    To mark National Hot Dog Day on July 23, Kraft's Oscar Mayer brand unveiled an all-terrain version of its famed Wienermobile, dubbed the Wiener … Read the whole story

  • FOOD
    Talenti Uses Social Posts To Create Personal Flavors
    by Karlene Lukovitz

    Unilever brand Talenti Gelato is generating personalized flavor concepts for fans by analyzing their social posts. Read the whole story

  • TELECOM
    Millennials Taking Early Smartphone Upgrades
    by Aaron Baar

    Early upgrade offers are not just for the young, but they're holding special appeal to the younger set. According to a poll of 1,000 … Read the whole story

  • COMMENTARY
    Chasing Amy: Is 'Trainwreck' Bad for Women?
    by

    I'm a big fan of "Inside Amy Schumer," the Comedy Central show that was just nominated for seven Emmys. But "Trainwreck," her new movie, … Read the whole story

  • COMMENTARY
    Luxury Is A Natural On Social
    by Karl Greenberg, Staff Writer

    How do you unravel social media? It helps if you are unraveling for a luxury brand. Luxury is not a rational purchase, it's more … Read the whole story