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"Soup Is Good Food," Campbell used to tell consumers. Now it wants them to think of it as a "Good For You" food company and, as part of that ongoing … Read the whole story
RETAILWhile threats of e-commerce wiping out local malls have been around almost as long as the Internet, they just became a whole lot more … Read the whole story
AUTOMOTIVEThe General Motors division is launching a retail-centered campaign called "24 Hours of Happiness Test Drive," which pairs the "butts in seats" dealer program … Read the whole story
FOODTo mark National Hot Dog Day on July 23, Kraft's Oscar Mayer brand unveiled an all-terrain version of its famed Wienermobile, dubbed the Wiener … Read the whole story
FOODUnilever brand Talenti Gelato is generating personalized flavor concepts for fans by analyzing their social posts. Read the whole story
TELECOMEarly upgrade offers are not just for the young, but they're holding special appeal to the younger set. According to a poll of 1,000 … Read the whole story
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I'm a big fan of "Inside Amy Schumer," the Comedy Central show that was just nominated for seven Emmys. But "Trainwreck," her new movie, … Read the whole story
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How do you unravel social media? It helps if you are unraveling for a luxury brand. Luxury is not a rational purchase, it's more … Read the whole story
