Top of The News
by Thom Forbes
Thwarted in its attempt to acquire the generic and specialty pharmaceuticals company Mylan, the Israeli-based Teva will purchase Ireland-based Allergan Generics for $40.5 billion in an acquisition
that executive and … Read the whole story
FOOD
by Karlene Lukovitz
Although the relationship of the pair is not clear in the video, Mondelez International reports that the woman is Stephanie Woodward, a disability rights … Read the whole story
TELECOM
by Aaron Baar
"What's important for us is [to communicate] that we have national coverage," Grant Leech, vice president of brand management at U.S. Cellular, tells "Marketing … Read the whole story
PACKAGED GOODS
by Larissa Faw
Selling condoms to 18- to-24-year-old males tends to rely on humor or hot women. A campaign from Japanese-based Okamoto has the premise that its … Read the whole story
AUTOMOTIVE
by Karl Greenberg
How useful to car shoppers is all of this fun? Depends on how well the pieces fit together, per J.D. Power and Associate's semiannual … Read the whole story
by Ben Frederick
While most marketers are using location-based advertising, the top strategy they employ is audience targeting. Marketers are starting to capitalize on the wealth of … Read the whole story