Marketing Daily
Thursday, July 30, 2015
  • YouTube Magic Powers New Old Navy, Macy's, Target Campaigns

    With back-to-school spending tightening up, the country's biggest retailers are going full-on Motown to win kids over, with Old Navy, Macy's, and Target all … Read the whole story

  • KFC 'Memories Bucket' Prints Out Photos

    To celebrate its 60th anniversary in Canada, KFC has created a "Memories Bucket" that can print out photos from users' smartphones. The chicken chain … Read the whole story

  • CMOs Want Better Data Expertise

    "Agencies are going to get a bit of a wake up call probably in the next few months," says Liz Miller, senior vice president … Read the whole story

  • Purina One Plans Cat Camp For NYC

    During the pop-up event, Cat Camp counselors will guide members of the public through a series of activities that reflect a healthy cat's routine. Read the whole story

  • Just Like Buddy Holly & The Rain People: Road Trips From Hell?

    It's the dog days of summer. Why not go back, back, back to those pre-Internet days, a time when a) people watched TV in … Read the whole story

  • Catering To The New Food Consumer

    Leading CPGs are taking bold steps with prized brands to ensure they compete effectively in a marketplace that is better informed and increasingly driven … Read the whole story

  • Otis Spunkmeyer Selects Nail Communications To Help Sell Cookies To Consumers

    This is the brand's first business-to-consumer effort. In the past, the cookie brand owned by Swiss conglomerate Arytza focused on food service. Read the whole story