Marketing Daily
Friday, July 31, 2015
  • Kimmel Brings Comedy Game For Adidas, Foot Locker

    The company hopes that adding Jimmy Kimmel will help it push the comedic edge it has tried to hone throughout the #Approved campaign. The ... Read the whole story

  • Dads Feeling Left Out Of Family Marketing

    "Marketers shouldn't leave dads out of the back-to-school shopping conversation," Lauren Weinberg, vice president of strategic planning and consumer insights at Yahoo, tells "Marketing ... Read the whole story

  • Evolution Fresh Launching Digital Ad Campaign For New Greek Yogurt

    With a suggested retail of $1.69, they are Dannon's first foray into premium Greek yogurt, which makes up 5 to 10% of the total ... Read the whole story

  • At Whole Foods, Consumer Karma Bites Back

    While it's clear that the overcharging scandal hurt results in this past quarter, it seems just as evident that burned consumers are in no ... Read the whole story

  • OTT Services Seeing High Churn Rates

    "The surprising element for us was Hulu Plus," says Brett Sappington, director of research at Parks Associates. "To shed a number of subscribers equal ... Read the whole story