Marketing Daily
Friday, July 31, 2015

Top of The News

T-Mobile, The 'Uncarrier,' Outdoes Expectations As It Adds More Lures
by Thom Forbes

The "Uncarrier" had an uncannily positive quarter and the results announced yesterday, coupled with promotions that have rolled out over the last couple of months, boosted T-Mobile's momentum as it … Read the whole story

  • APPAREL
    Kimmel Brings Comedy Game For Adidas, Foot Locker
    by Sarah Mahoney

    The company hopes that adding Jimmy Kimmel will help it push the comedic edge it has tried to hone throughout the #Approved campaign. The … Read the whole story

  • RESEARCH
    Dads Feeling Left Out Of Family Marketing
    by Aaron Baar

    "Marketers shouldn't leave dads out of the back-to-school shopping conversation," Lauren Weinberg, vice president of strategic planning and consumer insights at Yahoo, tells "Marketing … Read the whole story

  • FOOD
    Evolution Fresh Launching Digital Ad Campaign For New Greek Yogurt
    by Karlene Lukovitz

    With a suggested retail of $1.69, they are Dannon's first foray into premium Greek yogurt, which makes up 5 to 10% of the total … Read the whole story

  • RETAIL
    At Whole Foods, Consumer Karma Bites Back
    by Sarah Mahoney

    While it's clear that the overcharging scandal hurt results in this past quarter, it seems just as evident that burned consumers are in no … Read the whole story

  • TELECOM
    OTT Services Seeing High Churn Rates
    by Aaron Baar

    "The surprising element for us was Hulu Plus," says Brett Sappington, director of research at Parks Associates. "To shed a number of subscribers equal … Read the whole story