TELECOM
by Aaron Baar
"We wanted to be very direct about it," Tracy Palmer, Sprint's vice president of advertising, tells "Marketing Daily." "If we wanted to call something … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Travis Calhoun, Ford's communications manager for trucks and utilities, explains to "Marketing Daily" that the creative approach for the segment is deliberately emotional, with … Read the whole story
SPIRITS
by Karlene Lukovitz
The fan who makes the winning bid between now and Aug. 25 on the dedicated Airbnb page will get to stay in a "custom, … Read the whole story
RETAIL
by Sarah Mahoney
While Lowe's earnings disappointed analysts, sales were solid, rising 4.5% to $17.3 billion in the second quarter, compared with $16.6 billion in the same … Read the whole story
PETS
by Tanya Gazdik
With 62% of Americans having at least one pet in their household, it's easy to see how U.S. spending on pet care is approaching … Read the whole story
COMMENTARY
by
Donald "Ratings Machine" Trump seems to have found his political groove. He is the Golden Boy, currently owning the airwaves, social media, and the … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
These nattering nabobs of negativism will say, furthermore, that the real, actual, physical people inhabiting the world are actually rendered less substantial, with less … Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
Lilian Tomovich, MGM Resorts International CMO, explains how the guest experience is evolving at MGM, the role insights and research play in driving customer … Read the whole story