Marketing Daily
Wednesday, August 26, 2015
  • ASCI Report Says Consumers Less Satisfied With Cars

    Said Claes Fornell, ACSI chairman and founder, "The number of recalls is at an all-time high. This should not happen with modern manufacturing technology ... Read the whole story

  • With Strong Sales, Best Buy Tweaks Apple Strategy

    "We also saw industry revenue in the NPD-tracked categories, representing 65% of our revenue, improve from a decline of 5.3% in the first quarter ... Read the whole story

  • General Mills Uses Blippar To Bring Monster Characters To Life On Boxes

    Kids and adult fans can hold point their smartphones at the front of the Count Chocula, Franken Berry and Boo Berry cereal boxes to ... Read the whole story

  • Save Water, Shower To A Short Song

    "We wanted to make sure we were bringing our message to all audiences in the Southern California region, especially on digital platforms," Sherita Coffelt, ... Read the whole story

  • Every Dog Has Its Day, And It's Aug. 26

    A handful of brands are hopping aboard the cute dog train with activities and promotions linked to the 11th annual National Dog Day, which ... Read the whole story

  • J.D. Power Finds Consumers Diss Car Tech

    Renee Stephens, VP of auto quality at J.D. Power, tells "Marketing Daily" that for a lot of consumers, new technology is a plate of ... Read the whole story

  • Taking It Personally

    Everyone likes to feel special. And delivering that all-important personal touch to consumers has always been a great way to generate loyalty and drive ... Read the whole story