Top of The News
by Thom Forbes
Although Apple has been touting its Watch's ability to track everything from minutes of brisk activity to glucose levels, it has been vague about its own sales data for the … Read the whole story
APPAREL
by Sarah Mahoney
Brands that sell $800 boots typically stick to print and digital ads for luxury fashion outlets. But Stuart Weitzman couldn't resist the opportunity, says … Read the whole story
FOOD
by Karlene Lukovitz
The hashtag #talkaboutdelicious is being used in Brookside's discussion with fans on its social media channels, to drive awareness of the ads and videos. … Read the whole story
ELECTRONICS
by Aaron Baar
"LG is committed to helping all people -- not just artists -- make and share meaningful moments," Frank Lee, director of communications and account … Read the whole story
RESEARCH
by Tanya Gazdik
Beverage ads often tout products that are "craft" and "limited edition," while packages are emblazoned with words like "handcrafted" and "artisan." But what influence … Read the whole story
APPAREL
by Karl Greenberg
"We have used all three for a variety of TV, print, digital, radio and PR initiatives to support the brand," Craig Errington, VP marketing … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
Programmatic is about more than bidding on lowest price and getting efficiency. Or so I think. I've avoided the topic like the plague. Read the whole story
COMMENTARY
by Janet Valenza, Op-Ed Contributor
Given that the return rate for online apparel purchases is 20%, and that for more expensive items return rates can hit 50%, according to … Read the whole story