Although Apple has been touting its Watch's ability to track everything from minutes of brisk activity to glucose levels, it has been vague about its own sales data for the … Read the whole story
Brands that sell $800 boots typically stick to print and digital ads for luxury fashion outlets. But Stuart Weitzman couldn't resist the opportunity, says … Read the whole story
The hashtag #talkaboutdelicious is being used in Brookside's discussion with fans on its social media channels, to drive awareness of the ads and videos. … Read the whole story
"LG is committed to helping all people -- not just artists -- make and share meaningful moments," Frank Lee, director of communications and account … Read the whole story
Beverage ads often tout products that are "craft" and "limited edition," while packages are emblazoned with words like "handcrafted" and "artisan." But what influence … Read the whole story
"We have used all three for a variety of TV, print, digital, radio and PR initiatives to support the brand," Craig Errington, VP marketing … Read the whole story
Programmatic is about more than bidding on lowest price and getting efficiency. Or so I think. I've avoided the topic like the plague. Read the whole story
Given that the return rate for online apparel purchases is 20%, and that for more expensive items return rates can hit 50%, according to … Read the whole story