Top of The News
It was the best of times for Nike sponsorships yesterday, despite a potentially disastrous flap over a pair of malfunctioning running shoes. Read the whole story
- AUTOMOTIVE
Eric Ledieu, head of marketing for sedans, sports cars and Nissan's performance sub-brand NISMO, tells "Marketing Daily" that to compete in the mid-size category … Read the whole story
FOODThe $4.2-million forerunner campaign that launched in 2013 was developed to increase sales in the months outside of Reddi-wip's traditionally dominant, pie-driven sales periods … Read the whole story
PETSThe pet overall market has been seeing little expansion in terms of dollar and volume sales, but what gains there have been are primarily … Read the whole story
Q & AKristian May Stewart, SVP, strategy, analytics and research at Commonground/MGS, tells "Marketing Daily" what it may mean for marketers still struggling for the right … Read the whole story
- AUTOMOTIVE
Scion wants to get back to where it once belonged. That would be when it was a really unique brand with offbeat J-pop cars. … Read the whole story
A new campaign reimagines classic works of literature to demonstrate to affluent homeowners and designers the brand's ability to create a personal story for … Read the whole story
- COMMENTARY
Brand engagement is here to stay, and on the whole, that's a good thing for everyone. I've come to enjoy the content created by … Read the whole story
