Marketing Daily
Monday, September 28, 2015
  • Nissan Goes Fast With New Altima

    Eric Ledieu, head of marketing for sedans, sports cars and Nissan's performance sub-brand NISMO, tells "Marketing Daily" that to compete in the mid-size category ... Read the whole story

  • Reddi-wip Builds On Successful Concept With #ShareTheJoy

    The $4.2-million forerunner campaign that launched in 2013 was developed to increase sales in the months outside of Reddi-wip's traditionally dominant, pie-driven sales periods ... Read the whole story

  • Consumers Prefer 'Premium' When It Comes To Pets

    The pet overall market has been seeing little expansion in terms of dollar and volume sales, but what gains there have been are primarily ... Read the whole story

  • Q&A: GenY Not As Open To Diversity As Marketers Think

    Kristian May Stewart, SVP, strategy, analytics and research at Commonground/MGS, tells "Marketing Daily" what it may mean for marketers still struggling for the right ... Read the whole story

  • Gilleland Returns To Scion As VP

    Scion wants to get back to where it once belonged. That would be when it was a really unique brand with offbeat J-pop cars. ... Read the whole story

  • American Standard In Wonderland

    A new campaign reimagines classic works of literature to demonstrate to affluent homeowners and designers the brand's ability to create a personal story for ... Read the whole story

  • 6 Ways Technology Will Change Consumer Engagement with Brands

    Brand engagement is here to stay, and on the whole, that's a good thing for everyone. I've come to enjoy the content created by ... Read the whole story