The Trans-Pacific Partnership agreement faces a grueling battle for approval in Congress - and the legislatures of each participating country - now that the 12 nations involved have hammered out … Read the whole story
The report has such topical features as an interview with Charles Kelley of Lady Antebellum. Kelley, who is releasing his first solo album, and … Read the whole story
In Interbrand's new ranking of the world's most valuable brands, it's not much of a surprise that Apple and Google held onto the No. … Read the whole story
The spots' creative approach is based on research showing that the core target audience, Millennials, relate to the message that amid the pressure to … Read the whole story
"What the industry is looking for is evidence that [it] shows us some sort of achievement, Dr. Harry Greenspun, director of the Deloitte Center … Read the whole story
JetBlue Airways is launching its annual Swing for Good Golf Classic and Bid for Good online charitable auction, the airline's primary fundraising campaign of … Read the whole story
Dan Cullen, senior director of marketing at KBB, says the campaign's two videos, with eight total versions, including :15s and :30s with differing end … Read the whole story
Instead of worrying about people blocking ads, we need to focus on their motivation for doing so. Read the whole story