Marketing Daily
Tuesday, October 6, 2015
  • Ram Truck Partners With Rolling Stone Country

    The report has such topical features as an interview with Charles Kelley of Lady Antebellum. Kelley, who is releasing his first solo album, and … Read the whole story

  • Interbrand Sees Coca-Cola, IBM, GE Losing Ground

    In Interbrand's new ranking of the world's most valuable brands, it's not much of a surprise that Apple and Google held onto the No. … Read the whole story

  • Mars' Goodnessknows Snack Squares Bow National Rollout Campaign

    The spots' creative approach is based on research showing that the core target audience, Millennials, relate to the message that amid the pressure to … Read the whole story

  • Technology Becoming A Bigger Healthcare Feature

    "What the industry is looking for is evidence that [it] shows us some sort of achievement, Dr. Harry Greenspun, director of the Deloitte Center … Read the whole story

  • JetBlue Golf Classic, Auction Benefit Youth Charities

    JetBlue Airways is launching its annual Swing for Good Golf Classic and Bid for Good online charitable auction, the airline's primary fundraising campaign of … Read the whole story

  • KBB Gets 'Serious' About Testing, Recommending

    Dan Cullen, senior director of marketing at KBB, says the campaign's two videos, with eight total versions, including :15s and :30s with differing end … Read the whole story

  • Adapt Or Get Blocked By Your Would-be Customers

    Instead of worrying about people blocking ads, we need to focus on their motivation for doing so. Read the whole story