Marketing Daily
Wednesday, October 14, 2015
  • Dewar's Uses VR Video To Launch Scratched Cask Whisky

    The VR video, viewable by accessing www.Scratched360.com from mobile devices or desktops, starts with the barrels arriving from the U.S. at a Scottish port, … Read the whole story

  • Study Finds Online Groceries Not Just For Gen Y

    While much of the gains are coming from predictable segments, consulting firm A.T. Kearney found solid gains in every segment. One-quarter of those 65 … Read the whole story

  • Stainmaster Carpet Partners With Pet Expert

    Stainmaster brand carpeting is enlisting pet expert Andrea Arden to promote the brand's activities related to Adopt-A-Shelter Dog month. Arden is Animal Planet's Pet … Read the whole story

  • Online Channel Is Key For CE Shoppers

    "Consumer electronics is clearly a heavily researched category," Elizabeth Jackson, CMO of HookLogic, tells "Marketing Daily." "[Keeping products in a shopping cart] is a … Read the whole story

  • The Evolution Of Marketing Automation: Is History Repeating Itself?

    I'm struck by the similarities between the two marketing channels - namely email and mobile messaging. Here are some examples. Read the whole story

  • Denny's Embraces Diversity

    "Our internal and external culture promotes our openness to all people, ideas, and perspectives, and highlights our commitment to diversity while aligning with our … Read the whole story