As the lights fade on A.G. Lafley's second performance as CEO at Procter & Gamble, he is hearing audible rumblings from the balcony seats occupied by regular shareholders. Lafley, who … Read the whole story
The VR video, viewable by accessing www.Scratched360.com from mobile devices or desktops, starts with the barrels arriving from the U.S. at a Scottish port, … Read the whole story
While much of the gains are coming from predictable segments, consulting firm A.T. Kearney found solid gains in every segment. One-quarter of those 65 … Read the whole story
Stainmaster brand carpeting is enlisting pet expert Andrea Arden to promote the brand's activities related to Adopt-A-Shelter Dog month. Arden is Animal Planet's Pet … Read the whole story
"Consumer electronics is clearly a heavily researched category," Elizabeth Jackson, CMO of HookLogic, tells "Marketing Daily." "[Keeping products in a shopping cart] is a … Read the whole story
I'm struck by the similarities between the two marketing channels - namely email and mobile messaging. Here are some examples. Read the whole story
"Our internal and external culture promotes our openness to all people, ideas, and perspectives, and highlights our commitment to diversity while aligning with our … Read the whole story