Melisa Goldie, chief marketing officer of the global apparel company, shook a volatile mix at Association of National Advertisers' Master of Marketing Conference on … Read the whole story

Marketers trying to reach Hispanic Millennials should not discount the influence of the older generation, says Monica Gil, Nielsen's senior vice president and general … Read the whole story

Leila Cesario, national advertising manager for the Acura Division, tells "Marketing Daily" the campaign continues a strategy the automaker and its agency Boston-based Mullen … Read the whole story

Another positive sign, according to the report from America Affluence Research Center, is that Millennials are feeling especially confident about the coming holiday season, … Read the whole story

"There's a common theme that we all want to rally around," said Karen Quintos, senior vice president and chief marketing officer at Dell. "We … Read the whole story