Top of The News
by Thom Forbes
McDonald's said yesterday that quarterly same-store sales in the U.S. were up for the first time in two years, confirming not only the wisdom of frying Egg McMuffins in butter … Read the whole story
SPIRITS
by Karlene Lukovitz
The new broadcast and video series, series, appearing on YouTube as well as the brand's site and social channels, follows the pair's adventures during … Read the whole story
GAMING
by Aaron Baar
"It's a good opportunity for us to reach a new audience and demographic and to introduce them to the importance of agriculture on our … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The campaign, centered at #DestinationUnknown, involves radio promotions and a listener "scavenger hunt," involving teams of fans who on Wednesday tooled around Los Angeles … Read the whole story
by Larissa Faw
The activation demonstrated collaboration both physically and virtually by filming sixty-three volunteers - several Red Hatters plus a few friends - as they sat … Read the whole story
by Wayne Friedman
Don't expect to see daily fantasy sports leagues posting wall-to-wall advertising in next year's NCAA March Madness event. The NCAA has banned all sponsorship/advertising … Read the whole story
COMMENTARY
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So Playboy sheds the nudes just as Barbie gets a voice. Are these announcements connected? What do they mean for the culture? Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
Harley-Davidson, Mondelez, Arby's, Audi, even GE were all about a kind of anti-marketing, taking a few crazy risks, but informed risks. It's marketing, Alex … Read the whole story