Don’t expect to see daily fantasy sports leagues posting wall-to-wall advertising in next year’s NCAA March Madness event.
The NCAA has banned all sponsorship/advertising activity in
televised college sports championships for DraftKings and FanDuel -- which have exploded this NFL season with seemingly wall-to-wall advertising on TV networks.
Next March’s big NCAA
Men’s Basketball Tournament airs on CBS and Turner Broadcasting cable networks.
In writing a letter to DraftKings and FanDuel, NCAA said: “As we have communicated to you
previously, since your games meet the definition of sports wagering within our bylaws, the N.C.A.A. will not allow advertising of your products in connection with N.C.A.A. championships, including
television broadcasts.”
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NCAA also added that those sites would be prohibited from such advertising activity because they are “inconsistent with our values, bylaws, rules and
interpretations regarding sports wagering” and could violate “various state laws.”
The letter also asked DraftKings and FanDuel to stop offering fantasy contests based on
college sports.
But it has left undecided what the new college football playoff -- which is not overseen by the NCAA -- will do later this year, according to The New York Times.
On ESPN, it's a 12-year deal worth $7.3 billion.