Marketing Daily
Tuesday, October 27, 2015
  • Minimalism for Millennials: Calvin Klein Uncorks New Unisex Fragrance

    Packaging also hopes to convey Calvin Klein's signature minimalism with two parts of the bottle it says are intended to "create two pieces perfectly … Read the whole story

  • Lipton Holds Its First U.S. Festival As Part Of 'Be More Tea' Positioning

    Held at Riverfront Park at the Naval Yard in North Charleston, S.C., the Be More Tea Festival featured upbeat bands, games and activities, tea-infused … Read the whole story

  • CKE, Activision Partner For CoD Promo

    To promote the partnership, 72andSunny created an ad that will begin airing this week. The commercial depicts a 20-something man in an urban combat … Read the whole story

  • In New Kia Campaign, Blake Griffin Is In The Astral Plane

    The campaign, via Los Angeles-based AOR David & Goliath, includes media commitments on cable and network NBA programming, and on all of Kia's social … Read the whole story