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Walgreens Boots Alliance, the international pharmacy chain still based in Deerfield, Ill., agreed yesterday to shell out about $17.2 billion to acquire Rite Aid, America's third-largest drugstore retailer based in ... Read the whole story
CONFERENCE"In order to be personalized, you have to know a lot about your customers, and in order to know about your customer, you have ... Read the whole story
FOODMost of the samples will be distributed as Quaker Oatmeal Cups to morning commuters in cities including New York, Chicago, Los Angeles and San ... Read the whole story
FINANCIAL SERVICES"This season we used our MLB assets and rights in a different way," says Charles Greenstein, SVP Sponsorship Marketing, Bank of America. "We pivoted ... Read the whole story
AUTOMOTIVEThe bad, actually strange, news is that despite strong results this year, Ford's stock hasn't budged. The Dearborn, Mich. automaker can't get arrested. And ... Read the whole story
RETAILIts big advertising push comes from its "Awwwesome" campaign, which includes 30- and 60-second spots from BBDO that feature what happens when Toys R ... Read the whole story
AUTOMOTIVEThe app, via AOR Saatchi & Saatchi L.A., includes built-in social media access, or can be installed as a custom keyboard via SMS and ... Read the whole story
RETAILREI says it sent a letter to its 5.5 million members, explaining that it intends to pay all 12,000 of its employees to skip ... Read the whole story
