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Walgreens Boots Alliance, the international pharmacy chain still based in Deerfield, Ill., agreed yesterday to shell out about $17.2 billion to acquire Rite Aid, America's third-largest drugstore retailer based in … Read the whole story
CONFERENCE"In order to be personalized, you have to know a lot about your customers, and in order to know about your customer, you have … Read the whole story
FOODMost of the samples will be distributed as Quaker Oatmeal Cups to morning commuters in cities including New York, Chicago, Los Angeles and San … Read the whole story
FINANCIAL SERVICES"This season we used our MLB assets and rights in a different way," says Charles Greenstein, SVP Sponsorship Marketing, Bank of America. "We pivoted … Read the whole story
AUTOMOTIVEThe bad, actually strange, news is that despite strong results this year, Ford's stock hasn't budged. The Dearborn, Mich. automaker can't get arrested. And … Read the whole story
RETAILIts big advertising push comes from its "Awwwesome" campaign, which includes 30- and 60-second spots from BBDO that feature what happens when Toys R … Read the whole story
AUTOMOTIVEThe app, via AOR Saatchi & Saatchi L.A., includes built-in social media access, or can be installed as a custom keyboard via SMS and … Read the whole story
RETAILREI says it sent a letter to its 5.5 million members, explaining that it intends to pay all 12,000 of its employees to skip … Read the whole story
