Marketing Daily
Wednesday, October 28, 2015
  • At OMMA, Sears Shows How It Uses Data To Build Relationships

    "In order to be personalized, you have to know a lot about your customers, and in order to know about your customer, you have … Read the whole story

  • Quaker Giving Away 1 Million Bowls For National Oatmeal Day

    Most of the samples will be distributed as Quaker Oatmeal Cups to morning commuters in cities including New York, Chicago, Los Angeles and San … Read the whole story

  • Bank Of America Continues MLB Sponsorship Into Post-season

    "This season we used our MLB assets and rights in a different way," says Charles Greenstein, SVP Sponsorship Marketing, Bank of America. "We pivoted … Read the whole story

  • Ford Soars; Wall Street Shrugs

    The bad, actually strange, news is that despite strong results this year, Ford's stock hasn't budged. The Dearborn, Mich. automaker can't get arrested. And … Read the whole story

  • Toys R Us, Kohl's Roll Out Holiday Campaigns

    Its big advertising push comes from its "Awwwesome" campaign, which includes 30- and 60-second spots from BBDO that feature what happens when Toys R … Read the whole story

  • Toyota Giving Fans Football-Themed 'Fanmojis'

    The app, via AOR Saatchi & Saatchi L.A., includes built-in social media access, or can be installed as a custom keyboard via SMS and … Read the whole story

  • Bye-Bye, Black Friday? REI Proves It's Already Happening

    REI says it sent a letter to its 5.5 million members, explaining that it intends to pay all 12,000 of its employees to skip … Read the whole story