June 3 - 6, 2024
Thursday, October 29, 2015
Top of The News
In a potential deal that may be as much about taxation as it is about brand synergies, Pfizer is said to be talking to Dublin-based Allergan about a merger. It … Read the whole story
CONFERENCECatherine Davis, executive vice president and account director for McDonald's at Leo Burnett, demonstrated several examples of technology enabling creativity at "OMMA Chicago: Art … Read the whole story
BEVERAGESThe effort offered fans around the country exclusive access to NBA Tip-Off activities and content, including behind-the-scenes access to a pre-Tip-Off concert in Oakland … Read the whole story
RETAILTwo new holiday forecasts suggest that in addition to feeling cheery enough to spend more this season, consumers' digital devotion will hit new levels. … Read the whole story
RESEARCHThree out of four Baby Boomers say they should be doing more to manage their health, but cite frustrations with primary care, according to … Read the whole story
PACKAGED GOODSThe digital and social platform centers on a consumer-facing app that reports on where flu is likely to happen, and how virulent it is … Read the whole story
- COMMENTARY
This city bursting with "phanatical" evangelism offers a case study on brand loyalty, providing lessons on what it takes to convert a dweller to … Read the whole story
Developed by Perfect Fools, the "Make a Sandwish" campaign asks fans to submit their unique dish to jarlsberg.com/sandwich where the top nine suggestions will … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Jeannie Hannigan - Little Leaf Farms, Senior Brand Manager
Khara Hutchinson - Bayer, Head of Programmatic
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