Marketing Daily
Monday, November 2, 2015

Top of The News

Hewlett Packard Divvies Up the Future
by Thom Forbes

Hewlett Packard, once hailed as the epitome of a well-run and forward-thinking Silicon Valley company but in recent years the victim of questionable leadership and draining acquisitions, officially became two … Read the whole story

  • FOOD
    Butterballs Feature Rockwell Painting For 'Throwback Thanksgiving'
    by Karlene Lukovitz

    Starting Nov. 2 and continuing throughout the month, Butterball will also be promoting a seasonal twist on Throwback Thursday (#TBT), by encouraging consumers to … Read the whole story

  • RESEARCH
    Wearables Remain Popular For Holidays
    by Aaron Baar

    "That level of growth is sizable compared to the existing base [of ownership]," Ben Arnold, executive director and industry analyst for consumer electronics at … Read the whole story

  • HOSPITALITY
    Fairmont Hotels Details Brand Partnerships
    by Tanya Gazdik

    FRHI Hotels & Resorts, the parent company of Fairmont, Raffles & Swissotel Hotels & Resorts, has activations with several brand partnerships on tap for … Read the whole story

  • RESEARCH
    Study Says Consumers Share Data With Trusted Brands
    by Karl Greenberg

    Money isn't the only asset consumers are trading for goods and services. Personal information is worth nearly as much. If it is a new … Read the whole story

  • COMMENTARY
    What's German For 'Dastardly?'
    by Bob Garfield, Featured Columnist

    VW played three-card Monte with 11 million customers, a number of major governments and one very prominent atmosphere. And it's sticking with Das Auto? Read the whole story

  • Big Lots, Hoping To Cast Spell On Shoppers, Co-opts Santana Classic
    by Larissa Faw

    'Black Magic Woman,' becomes 'Black Friday Woman' in the discount chain's holiday campaign, which bows November 2. The effort was developed by agency O'Keefe … Read the whole story