Verizon and the National Basketball Association will announce a marketing deal this morning that revolves around the new, ad-supported Go90 mobile video streaming service targeting younger consumers that rolled out … Read the whole story
The #MondaysForGood "movement" is part of a new "Shine It Forward" campaign from Ogilvy & Mather Chicago, which marks the first Jimmy Dean marketing … Read the whole story
That's the latest from BDO's tenth annual Retail Compass Survey of CMOs, which also has the execs forecasting a 4.2% increase in holiday sales, … Read the whole story
"We will continue to make credit education a priority in our marketing and that, combined with a sharp focus on improving product and experience, … Read the whole story
Automakers reported a gigantic sales month in October, thanks once again to trucks and SUVs. If you took the month's sales and extrapolated over … Read the whole story
Also this year, Baskin-Robbins, along with the USO, is asking people to thank the more than 1.3 million active duty service members around the … Read the whole story
Macy's is introducing the device and app with a three-minute video from agency J. Walter Thompson on its Web site, and a 90-second version … Read the whole story
Not quite, but REI's move capitalizes on growing holiday shopping trend. Read the whole story