Marketing Daily
Wednesday, November 4, 2015
  • Jimmy Dean 'Shine It Forward' Campaign Aims For Optimism

    The #MondaysForGood "movement" is part of a new "Shine It Forward" campaign from Ogilvy & Mather Chicago, which marks the first Jimmy Dean marketing … Read the whole story

  • Holiday Trends See Gift Cards Cool Off, Electronics Heat Up

    That's the latest from BDO's tenth annual Retail Compass Survey of CMOs, which also has the execs forecasting a 4.2% increase in holiday sales, … Read the whole story

  • Millennials Quick To Trade Loyalty For Innovation

    "We will continue to make credit education a priority in our marketing and that, combined with a sharp focus on improving product and experience, … Read the whole story

  • Sales Up Again, Thanks To SUVs and Trucks

    Automakers reported a gigantic sales month in October, thanks once again to trucks and SUVs. If you took the month's sales and extrapolated over … Read the whole story

  • Baskin-Robbins In Donations, Texting Programs For Veterans Day

    Also this year, Baskin-Robbins, along with the USO, is asking people to thank the more than 1.3 million active duty service members around the … Read the whole story

  • Macy's Gives '#Believe' A Stylus Twist

    Macy's is introducing the device and app with a three-minute video from agency J. Walter Thompson on its Web site, and a 90-second version … Read the whole story

  • Death Knell For Black Friday?

    Not quite, but REI's move capitalizes on growing holiday shopping trend. Read the whole story