June 3 - 6, 2024
Thursday, November 5, 2015
Top of The News
HomeAway, the vacation-rental service eclipsed in headlines about the sharing economy by upstart Airbnb, became the latest acquisition of Bellevue. Wash.-based Expedia, the travel site spun off from Microsoft in … Read the whole story
RESTAURANTSAfter being alerted to the situation by health officials over last weekend, Chipotle voluntarily closed not just the eight units, but 43 restaurants in … Read the whole story
RESEARCH"In a world where there are so many choices and consumers are so overwhelmed, usefulness is a measure they are using," Ben Gaddis, chief … Read the whole story
APPARELThe effort, via AOR The Martin Agency, has an old-school offline element: a phone hotline (1-844-4COOLNOW) that involves a humorous phone tree of such … Read the whole story
RETAILHallmark is once again supporting Toys for Tots with the launch of four Star Wars itty bittys characters decked in holiday attire.The retailer anticipates … Read the whole story
ELECTRONICSLG is raising awareness for its Twin Wash machine technology with a multifaceted campaign developed by its agency Hill Holliday. Read the whole story
- COMMENTARY
Where's it all headed? In my opinion, we'll start to see massive consolidation and uber-marketing systems. Think super-integrated marketing and advertising clouds. Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Jeannie Hannigan - Little Leaf Farms, Senior Brand Manager
Christina Nevoso - Bayer Consumer Health, Senior Marketing Lead, Brand Building & Marketing Excellence
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