Cadillac is taking the fashion connection pretty literally. The brand partnered with Gilt around a curated Cadillac Capsule Collection, styled by designer and fashion … Read the whole story

Mondelez International is testing personalized packaging for the first time with a holiday offering. Oreo Colorfilled packs enable fans to create customized package wraps … Read the whole story

"We look for opportunities to break through with our marketing creative, and we identified an opportunity here, thanks to all our cat owners who … Read the whole story

"When brands are trying to provide some [social] content, they're up against friends and friends-of-friends for attention," Norty Cohen, Moosylvania's CEO, tells "Marketing Daily." … Read the whole story

"This year's rankings show how important it is for companies to be prepared to pivot," says Ginny Valkenburgh, SVP and one of the authors. … Read the whole story

A new study via marketing firm Influence Central's consumer insights group, gauged the changes via a poll of 1,000 women, including Millennial moms and … Read the whole story