Top of The News
by Thom Forbes
Anheuser-Busch InBev and SABMiller agreed to merge today in a $105 billion cash-and-stock deal completed with a 5 p.m. UK Takeover Panel deadline looming. In addition, to grease the regulatory … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Cadillac is taking the fashion connection pretty literally. The brand partnered with Gilt around a curated Cadillac Capsule Collection, styled by designer and fashion … Read the whole story
FOOD
by Karlene Lukovitz
Mondelez International is testing personalized packaging for the first time with a holiday offering. Oreo Colorfilled packs enable fans to create customized package wraps … Read the whole story
PETS
by Tanya Gazdik
"We look for opportunities to break through with our marketing creative, and we identified an opportunity here, thanks to all our cat owners who … Read the whole story
ENTERTAINMENT
by Aaron Baar
"When brands are trying to provide some [social] content, they're up against friends and friends-of-friends for attention," Norty Cohen, Moosylvania's CEO, tells "Marketing Daily." … Read the whole story
RETAIL
by Sarah Mahoney
"This year's rankings show how important it is for companies to be prepared to pivot," says Ginny Valkenburgh, SVP and one of the authors. … Read the whole story
RESEARCH
by Karl Greenberg
A new study via marketing firm Influence Central's consumer insights group, gauged the changes via a poll of 1,000 women, including Millennial moms and … Read the whole story
COMMENTARY
by Michael Dezso, Op-Ed Contributor
The second round of Lincoln/Matthew McConaughey work has been out a little over a month, and at least one writer is already questioning its … Read the whole story