Top of The News
by Thom Forbes
The Global Energy Balance Network (GEBN), the exercise-to-eliminate-obesity organization that was non-transparently funded by Coca-Cola, has pulled the plug "due to resource limitations," according to
its website. Read the whole story
CAUSE-RELATED
by Sarah Mahoney
Old Navy shoppers who post an #UNselfie, for example, will trigger a donation. PayPal is offering a 1% match. And anyone participating in Walgreens' … Read the whole story
FOOD
by Karlene Lukovitz
Currently, the FDA states that "healthy" can be used as a claim only to describe foods that contain 3 grams or less total fat … Read the whole story
ELECTRONICS
by Aaron Baar
For Memorex Lives, consumers are being asked to insert clips of themselves reacting to scenes in a video featuring actor Joey Lawrence (who happens … Read the whole story
BEVERAGES
by Tanya Gazdik
The success of the ad relies purely on the viewer's connection to Corona Extra's beach state of mind and the passport to carefree enjoyment, … Read the whole story
SPORTS
by Karl Greenberg
They will, for the first time, partner on a hoops-themed digital content series. The two parties say the videos will appear on NBA-owned properties … Read the whole story
AUTOMOTIVE
by Karl Greenberg
November was a record month for Kia, Hyundai, Lexus, and Subaru. And it was not too shabby for General Motors, Fiat Chrysler Automobiles, Nissan/Infiniti, … Read the whole story
RETAIL
by Sarah Mahoney
"Holiday creep," spreading sales out over a longer period, "demonstrates how smart and empowered this shopper has become. And the markdowns and discounting were … Read the whole story
COMMENTARY
by Eva Rebek, Op-Ed Contributor
In today's world of delivery overload, it's time we reconsider the ordinary brown cardboard box, giving it a branded life of its own. Read the whole story