Top of The News
by Thom Forbes
It may be a pastel pink and a baby blue to me and you, but to Pantone - and designers for everything from appliances to cosmetics to furniture - they … Read the whole story

RESEARCH
by Karlene Lukovitz
Among 80 CMOs surveyed, 61% reported that they're not testing creative and audience combinations with digital/social advertising to identify and better understand customer segments. Read the whole story

AUTOMOTIVE
by Karl Greenberg
The brand is also attempting to set itself apart from the luxury competition by taking a humanity to all marketing elements, reflected in advertising, … Read the whole story

RESEARCH
by Aaron Baar
In the United States, a quarter of 1,000 online survey respondents said they watch seven or more hours of content a day. (Work and … Read the whole story

PACKAGED GOODS
by Tanya Gazdik
"Jane Lynch is a great fit for the brand, which is rooted in wittiness and honest humor. Jane is also a true fan of … Read the whole story

AUTOMOTIVE
by Karl Greenberg
The good news for automakers is that their own finance companies are getting more of the business. Lending companies owned by OEMS financed 51.6% … Read the whole story
by Larissa Faw
Sports Authority's new holiday campaign from ad shop Kuhl Swaine focuses on family time during the holidays with the tagline, "Not all memories happen … Read the whole story