Marketing Daily
Thursday, December 3, 2015
  • Clorox Among Large Consumer Marketers Tapping Digital-First's Power

    Among 80 CMOs surveyed, 61% reported that they're not testing creative and audience combinations with digital/social advertising to identify and better understand customer segments. Read the whole story

  • Lincoln Brings 'Human' Touch, Music To NYC

    The brand is also attempting to set itself apart from the luxury competition by taking a humanity to all marketing elements, reflected in advertising, … Read the whole story

  • Consumers Spend As Much Time Streaming As Working, Sleeping

    In the United States, a quarter of 1,000 online survey respondents said they watch seven or more hours of content a day. (Work and … Read the whole story

  • Febreze Enlists Jane Lynch For Parody Video

    "Jane Lynch is a great fit for the brand, which is rooted in wittiness and honest humor. Jane is also a true fan of … Read the whole story

  • Experian Says Auto Financing, Leasing Hits Records

    The good news for automakers is that their own finance companies are getting more of the business. Lending companies owned by OEMS financed 51.6% … Read the whole story

  • Holiday Memories, And Not Just Around The Tree

    Sports Authority's new holiday campaign from ad shop Kuhl Swaine focuses on family time during the holidays with the tagline, "Not all memories happen … Read the whole story