The campaign targets consumers 25 to 54 who are past purchasers at coffee or sweets QSRs, with additional mobile targeting to those located within … Read the whole story

The page offers a range of design motifs, like fractals and smoke, and a color palette. When the user's creation is submitted, Ford will … Read the whole story

"It's a new spin on something that's always been important to us, our current customers," Cari Ferrara, director of marketing for lifecycle and loyalty, … Read the whole story

The campaign is aimed at the Hotel Indigo brand's target guest, the "savvy individualist," Jason Moskal, vice president, lifestyle brands at IHG, tells "Marketing … Read the whole story

As Jeremy Tucker, VP of marketing and media at Nissan North America, notes, Millennials are moving away from desktop, and these days are almost … Read the whole story

Costco is standing out for "traffic consistency, a steady income stream through membership, international growth opportunities, and, importantly, an Amazon-proof business model," writes Paul … Read the whole story