The campaign at the company's Twitter site offers fans who follow @Goodyear, and retweet sponsored tweets via #Goodyear, a chance to win prizes like … Read the whole story

"We evaluated several potential campaigns before selecting this one. We loved this campaign because of its potential to break through while demonstrating how our … Read the whole story

Among watch and jewelry marketers, only Tiffany & Co. and Cartier earn L2's "Digital Genius" distinction. The report points out that these are uneasy … Read the whole story

Gen Y oenophiles aren't a snooty bunch, and their on-the-go, playful nature makes them up for anything in a can, including portable, easy-to-chill and … Read the whole story

John Wolfe has been named director of communications, a new role, for the Association of National Advertisers. Wolfe served as the top North American … Read the whole story