Marketing Daily
Tuesday, January 5, 2016

Top of The News

Lyft Gets $500 Million Boost From Alliance With General Motors
by Thom Forbes

General Motors will invest $500 million in the ride-sharing company Lyft to create "an integrated network of on-demand autonomous vehicles" in the U.S. over the long term. Meanwhile, and beginning … Read the whole story

  • FOOD
    Doritos Reveals 'Crash The Super Bowl' Finalists (One Features Doris Roberts)
    by Karlene Lukovitz

    Because most people who enter the contest view it as a stepping stone for a career in the entertainment industry, "we thought [that] for … Read the whole story

  • TECHNOLOGY
    Coldwell Banker Reveals Smart Home Data
    by Tanya Gazdik

    The survey found that smart home technology is primed to become mainstream as soon as 2016. And most important to the realtor, homeowners are … Read the whole story

  • AUTOMOTIVE
    Lexus Touts RX With Multicultural Campaign
    by Karl Greenberg

    The ads will run on broadcast, digital, print and out-of-home media. Spots will air during prime time, late night, cable and sports programming, with … Read the whole story

  • RETAIL
    Amazon To Force Brands, Agencies To Rethink Advertising
    by Laurie Sullivan

    Amazon is about to change how companies and agencies allocate global media budgets -- a side effect of its move to build a different … Read the whole story

  • AIC And Forge Unveil New Branding Campaign
    by Larissa Faw

    American International College (AIC) is rebranding with a new tagline "Higher Dedication" and identity designed to raise the school's awareness. Developed by Forge Worldwide, … Read the whole story