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AT&T is offering a new unlimited data, talk and text plan to new and existing wireless customers who have or add its DirecTV or U-Verse services, ratcheting up the battle … Read the whole story
TELECOM"We are now a very different company than we were a year ago," Val Vargas, vice president of advertising and marketing communications, tells "Marketing … Read the whole story
AUTOMOTIVEThe Optima campaign launched with spots starring NBA player Blake Griffin, in which he is on an astral plane of sorts, in which the … Read the whole story
RETAIL"We believe apparel industry trends will remain soft in 2016, given the heightened industry competition, declining mall traffic, and the shifting trend in consumer … Read the whole story
FOODThe day after the campaign launched, Dannon sent Chobani a cease-and-desist letter demanding that it immediately stop, contending that the ads are misleading and … Read the whole story
FINANCIAL SERVICESNational health care company Mount Sinai Health System is launching its first television commercials as part of its "For You. For Life." campaign, which … Read the whole story
AUTOMOTIVEThe Titan XD will be only the second generation of a truck that first launched 12 years ago, which because of very limited configurations … Read the whole story
- COMMENTARY
Jerri DeVard is a realist. When the senior vice president and CMO of ADT looks at the vast playing field that is monitored security … Read the whole story
