Marketing Daily
Wednesday, January 13, 2016

Top of The News

Uber Invites Developers To Deliver Content On Its App
by Thom Forbes

After shepherding a billion riders to and fro since its inception, Uber tells us in a blog post Tuesday, it came up with a new idea: "What if developers could … Read the whole story

  • RETAIL
    Mop-O-Mania: Golden Globes Win Fuels New 'Joy' Effort
    by Sarah Mahoney

    Joy Mangano has been a Home Shopping Network fixture for decades. The new national ad campaign heralds her distribution in such retailers as Bed … Read the whole story

  • RESEARCH
    BrandIndex Ranks Perception Winners, Losers 2015
    by Karlene Lukovitz

    Amazon was #1 again. Netflix ranked #2, bumping YouTube down one place, to #3. Amazon and Netflix were the only brands in last year's … Read the whole story

  • TECHNOLOGY
    Smart Home Device Buyers Want Support
    by Aaron Baar

    "Complexity is starting to impede adoption," says Alex Polous, Support.com's vice president of marketing. "If we want to increase adoption, we need to look … Read the whole story

  • BEVERAGES
    Heineken Targets Millennials In Responsibility Effort
    by Tanya Gazdik

    Heineken found that Millennials prefer to enjoy their beers by drinking responsibly and in moderation and that 75% of Millennials limit alcohol consumption on … Read the whole story

  • AUTOMOTIVE
    Facing Challenges, NADA Rebrands And Re-Focuses
    by Karl Greenberg

    The group is also changing the name of its powerful lobbying group to NADA PAC from the Dealers Election Action Committee. NADA PAC is … Read the whole story