Marketing Daily
Thursday, January 14, 2016

Top of The News

Chipotle Cooking Up Campaign To Win Back Customers
by Thom Forbes

Chipotle executives promised Wednesday to pour marketing dollars into a campaign next month to woo back customers who fled after reports of food-borne illnesses in several locations last year and … Read the whole story

  • APPAREL
    Designers Fashion Fancy Footballs For Super Bowl 50
    by Sarah Mahoney

    The footballs will be featured in the NFL Shop at Super Bowl, the NFL Experience and the Super Bowl 50 restaurant, as well as … Read the whole story

  • AUTOMOTIVE
    Actor James Marsden In Social Video Campaign For RAV4
    by Karl Greenberg

    The campaign includes broadcast spots with the key element a Facebook vector that centers on personalized 15- to-25-second video vignettes, all customizable, based on … Read the whole story

  • Prego Launches Video, Social Campaign With Womensforum.com
    by Karlene Lukovitz

    "[This] takes our interactive efforts a step further, marrying video to social media to captivate our consumer with new recipe ideas through a variety … Read the whole story

  • FINANCIAL SERVICES
    Coinstar Exchange Targets Unhappy Gift Recipients
    by Tanya Gazdik

    The holidays are over and consumers everywhere are pondering what to do with unwanted gift cards.Enter Coinstar Exchange, which exchanges gift cards for cash. Read the whole story

  • RESEARCH
    Rihanna, Meet Jeep; NPD Ranks The Brand Power Of Celebs
    by Karl Greenberg

    Rihanna outranks Angelina Jolie, Tim McGraw, Coldplay, and Stephen Curry. The second-highest score goes to Beyonce, followed by Ne-Yo, Usher, Wiz Khalifa, The Weeknd, … Read the whole story

  • COMMENTARY
    4 Social Media Trends That Will Revolutionize Your Marketing In 2016
    by Michelle Brammer

    Advertisers will use social media not only as a marketing platform, but to directly sell products, and share branded content, too. Read the whole story