Marketing Daily
Wednesday, January 20, 2016
  • Pitney Bowes Crafts The Art Behind Commerce

    The new campaign carries the title "Craftsman of Commerce" to illustrate the skill behind the work it provides, which has come to include location … Read the whole story

  • Volkswagen Taps Woebcken For North America

    Hinrich J. Woebcken was previously a member of the executive board and CEO of the commercial vehicle systems division at Knorr Bremse AG, and … Read the whole story

  • Wayfair Takes Aim At Your Inner Rule Breaker

    "A lot of us are home enthusiasts," says Nancy Go, VP of brand marketing for the e-commerce company. "But part of the fun of … Read the whole story

  • Chobani's Competitor-Bashing Ads Get Mixed Reaction

    Some consumers are expressing displeasure or annoyance with the negative attacks on competitors in the two Simply 100 TV ads. Chobani's first major campaign … Read the whole story

  • Equinox Fitness Launches Lifestyle Brand

    Equinox, the upscale fitness brand, is launching an online magazine. "Furthermore" debuts Jan. 20 and focuses on reframing and redirecting the fitness and luxury … Read the whole story

  • Be Predictive And Personal, Says CMO Council Study

    Just 23% of respondents said they are able to develop predictive insights into broad customer trends, while another 20% felt they are only able … Read the whole story

  • What B2B Marketers Could Learn From The B2C Playbook

    B2C marketing has developed into a mature, sophisticated practice with tools that can readily transfer and be used effectively by B2B marketers. Read the whole story