Top of The News
by Thom Forbes
All the Ts were crossed for Alphabet in the fourth quarter ending Dec. 31, according to results released yesterday. Profits jumped 5% over the same period in 2014, boosting year-end … Read the whole story
RETAIL
by Sarah Mahoney
Nearly 35% of respondents say the game is the main attraction, while 17.7% say it's the commercials. And nearly 8 in 10 say they … Read the whole story
ELECTRONICS
by Aaron Baar
The Super Bowl is the perfect stage to unveil a new TV technology that will radically change the home viewing experience," David VanderWaal, vice … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Boomers freely admit they don't understand enough about retirement investing to make good decisions, yet they are not seeking help from an adviser. "This … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Buick had a banner year in 2015. But things are just getting started. "Marketing Daily" spoke to Molly Peck, Buick's director of marketing, about … Read the whole story
FOOD
by Amy Corr
Who needs scientific proof that hot dogs and ketchup go hand-in-hand when Heinz has a "Wiener Stampede" of dachshunds attacking their favorite condiments in … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
What sort of ad will fetch consumer attention from Ad Block Plus's diabolical grasp? It will either communicate an irresistible promise or be so … Read the whole story
COMMENTARY
by Bill Alberti, Op-Ed Contributor
Brands that really know their customers are the ones that get the greatest return on that investment. Read the whole story