Top of The News
by Thom Forbes
Weight Watchers reported huge losses yesterday but not where investors would like to see them. Quarterly revenue dropped 21%, sending its stock skidding 27% in extended trading, Reuters reports, and … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The effort is paired with another unusual Chevy campaign involving a long-form in-cinema ad touting Chevrolet smart technology that is meant to look like … Read the whole story
BEVERAGES
by Tanya Gazdik
Heineken USA's Strongbow Hard Apple Ciders has renewed its relationship with Sir Patrick Stewart with a new campaign that highlights the brand's range of … Read the whole story
ENTERTAINMENT
by Aaron Baar
Jon Giegengack, principal at Hub, tells "Marketing Daily," "It's big enough of an audience that big media companies can't afford not to be involved. … Read the whole story
FOOD
by Karlene Lukovitz
The contest is intended to offer consumers "tangible, easy ways to embrace a happier and healthier life," as well as encourage them to eat … Read the whole story
APPAREL
by Sarah Mahoney
Why are America's young bosoms unhappy? Experts say Gen Y women don't feel supported, and there's a revolution brewing. "The entire fashion industry is … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
"Damn, Daniel." Yes, I said it. If you saw the Vines, or the coverage of this, you know that I am doing exactly what … Read the whole story