The effort is paired with another unusual Chevy campaign involving a long-form in-cinema ad touting Chevrolet smart technology that is meant to look like … Read the whole story

Heineken USA's Strongbow Hard Apple Ciders has renewed its relationship with Sir Patrick Stewart with a new campaign that highlights the brand's range of … Read the whole story

Jon Giegengack, principal at Hub, tells "Marketing Daily," "It's big enough of an audience that big media companies can't afford not to be involved. … Read the whole story

The contest is intended to offer consumers "tangible, easy ways to embrace a happier and healthier life," as well as encourage them to eat … Read the whole story

Why are America's young bosoms unhappy? Experts say Gen Y women don't feel supported, and there's a revolution brewing. "The entire fashion industry is … Read the whole story