The concept: Humorously linking the actor's own star status to stories about the 142-year-old heritage, quality and unmatched international footprint behind the brand famous … Read the whole story

"Space is a universal fascination and represents achievement in technology and innovation," says Brian Bolain, general manager, Lexus product and consumer marketing. "Lexus models, … Read the whole story

The company has figured out how to collaborate with a collective of artisan farmers, and small businesses, and it is bringing the Backyard Project … Read the whole story

The revolution may not be televised, but it may come in the form of games streamed to TV sets. LG Electronics has struck a … Read the whole story

The biggest takeaway for marketers is how influential and different global youth are from past youth generations, says Therese Caruso, managing director, global strategy … Read the whole story

Young adults who obtain their first credit cards or take out a student loan may not fully understand how interest rates are calculated or … Read the whole story