Marketing Daily
Thursday, March 10, 2016
  • St. Patrick's Day + Drunk Shopping = More Shoes reports that when it comes to shopping-while-sloshed, shoes are the No. 1 purchase, overall, as well as the top buy of woozy women. … Read the whole story

  • Penske Debuts March Madness Digital Effort

    The tournament audience is "favorable" in part because of its sheer magnitude. "It hits our key business decision-makers as well as students," Sherry Sanger, … Read the whole story

  • Guinness Fans Urged To Lobby For Official Dark Beer Emoji

    The letter asks fans to use a specific tweet ("I want more beer variety on my keyboard. Add a #DarkBeer emoji, @Unicode. #Stoutmoji")-in support … Read the whole story

  • Unilever Goes '100%' All-In For Hispanics

    Claudia Trujillo, senior brand manager, multicultural, for Unilever U.S., tells "Marketing Daily." "With the #100PorCientoTu campaign, we want to celebrate the diversity and dynamism … Read the whole story

  • Friskies, Grumpy Cat Back At SXSW With Musical Help

    "To celebrate these unique flavor combinations, we wanted to bring together two different music artists to perform a completely unexpected mashup of music," says … Read the whole story

  • Property Tax Blues: Democratic States Pay Higher Taxes

    The average American household spends $2,127 on property taxes each year, according to the U.S. Census Bureau. However, the National Tax Lien Association has … Read the whole story

  • Burt's Bees Plays Alphabet Game To Save Furry Insects

    For every post, the brand -- owned by Clorox Co. -- says it will plant 1,000 wild flowers so the bees will have more … Read the whole story