"More than half of all Hotwire's hotel bookings are made within zero to two days of departure," says communications director Carrie Peters. "And more … Read the whole story

The two-phase process starts with consumers voting on the concepts, called Modern Nomad, Urbanization and Neorganic, through March 17, including materials, colors and whether … Read the whole story

Pennzoil's "Joyride" is the first chapter of a three-part mini-film series that features stunt driver Rhys Millen navigating the streets of Barcelona in a … Read the whole story

The campaign -- the first creative for the fast-growing company from Erwin Penland, which was named its creative AOR late last year -- includes … Read the whole story

"We're seeing a boom in streaming music right now," says Harry Wang, director of health and mobile product research at Parks. "There's a huge … Read the whole story

"Marketers should try harder to leverage emotional connections to build strong bonds with women (and with men)," MBLM Partner Rina Plapler tells "Marketing Daily." … Read the whole story