Marketing Daily
Friday, March 11, 2016
  • Hotwire's Campaign Targets Spontaneous Travelers

    "More than half of all Hotwire's hotel bookings are made within zero to two days of departure," says communications director Carrie Peters. "And more … Read the whole story

  • Timberland Adds A Twist, Crowdsources Crafty Boot Line

    The two-phase process starts with consumers voting on the concepts, called Modern Nomad, Urbanization and Neorganic, through March 17, including materials, colors and whether … Read the whole story

  • Pennzoil, Ferrari Go For 'Joyride'

    Pennzoil's "Joyride" is the first chapter of a three-part mini-film series that features stunt driver Rhys Millen navigating the streets of Barcelona in a … Read the whole story

  • Califia Farms Launches First Major Brand Campaign

    The campaign -- the first creative for the fast-growing company from Erwin Penland, which was named its creative AOR late last year -- includes … Read the whole story

  • Music Streaming Proving Popular For Phone Users

    "We're seeing a boom in streaming music right now," says Harry Wang, director of health and mobile product research at Parks. "There's a huge … Read the whole story

  • Apple, Disney, Amazon Are Top 'Intimate' Brands For Women

    "Marketers should try harder to leverage emotional connections to build strong bonds with women (and with men)," MBLM Partner Rina Plapler tells "Marketing Daily." … Read the whole story

  • Carne Or Carney? Donald Trump And The Masses

    Sometimes, when politicians want to energize their followers -- or, to put it less diplomatically, to pander to their audiences -- they are said … Read the whole story