"FordPass is one way we deliver for customers a best-in-class consumer experience," Ford VP Elena Ford tells "Marketing Daily" at the N.Y. Auto Show. ... Read the whole story

President and CEO Mark Parker credits the "robust" performance to "serving the athlete personally every day." And he says that more innovative products, including ... Read the whole story

The companies are implementing the labeling in order to comply with Vermont's first-in-the-nation mandatory GMO labeling law, set to go into effect July 1. ... Read the whole story

The estimated cost to U.S. businesses of customer switching is about $1.6 trillion. "It's a major economy in and of itself," says Robert Wollan, ... Read the whole story

In his "IEG Sponsorship Report," Senior Editor William Chipps cites three factors for the increase: the growing popularity of soccer, league expansion and excitement ... Read the whole story

The pest control market can be boring and predictable, which is why U.S. Pest Protection and its agency Bohan Advertising are introducing a whimsical ... Read the whole story