Marketing Daily
Wednesday, March 23, 2016
  • Ford Adds Spotify To FordPass Platform

    "FordPass is one way we deliver for customers a best-in-class consumer experience," Ford VP Elena Ford tells "Marketing Daily" at the N.Y. Auto Show. … Read the whole story

  • Nike Increases Advertising And Digital Budget; Sales Up

    President and CEO Mark Parker credits the "robust" performance to "serving the athlete personally every day." And he says that more innovative products, including … Read the whole story

  • Kellogg, Mars Join Food Makers Labeling GMOs

    The companies are implementing the labeling in order to comply with Vermont's first-in-the-nation mandatory GMO labeling law, set to go into effect July 1. … Read the whole story

  • Poor Customer Service Is Costing You Customers

    The estimated cost to U.S. businesses of customer switching is about $1.6 trillion. "It's a major economy in and of itself," says Robert Wollan, … Read the whole story

  • North American Soccer Sponsorship Up Over 9% This Year

    In his "IEG Sponsorship Report," Senior Editor William Chipps cites three factors for the increase: the growing popularity of soccer, league expansion and excitement … Read the whole story

  • Bohan Conjures Up 'Eagle Steve' For U.S. Pest Protection

    The pest control market can be boring and predictable, which is why U.S. Pest Protection and its agency Bohan Advertising are introducing a whimsical … Read the whole story