"FordPass is one way we deliver for customers a best-in-class consumer experience," Ford VP Elena Ford tells "Marketing Daily" at the N.Y. Auto Show. … Read the whole story

President and CEO Mark Parker credits the "robust" performance to "serving the athlete personally every day." And he says that more innovative products, including … Read the whole story

The companies are implementing the labeling in order to comply with Vermont's first-in-the-nation mandatory GMO labeling law, set to go into effect July 1. … Read the whole story

The estimated cost to U.S. businesses of customer switching is about $1.6 trillion. "It's a major economy in and of itself," says Robert Wollan, … Read the whole story

In his "IEG Sponsorship Report," Senior Editor William Chipps cites three factors for the increase: the growing popularity of soccer, league expansion and excitement … Read the whole story

The pest control market can be boring and predictable, which is why U.S. Pest Protection and its agency Bohan Advertising are introducing a whimsical … Read the whole story