Marketing Daily
Monday, April 11, 2016
  • Food Lion Targets Picky Produce Crowd

    "We had a lot to do in stores to create that clear, uncluttered environment," says Deborah Sabo, VP-marketing. "We've made the changes at our … Read the whole story

  • Cheerwine Campaign Takes 'Scientific' Approach

    The "Betcha Can't Not Smile" campaign features lab coat-wearing brand spokes guy Bo Stevenson and an assistant conducting "Cheerwine Labs" experiments on subjects including … Read the whole story

  • Consumers Still Wary Of Wearables

    "The perception is because of the newness [of the devices], you're going to pay more," says Jeff Berry, Colloquy's research director. "The 'too expensive' … Read the whole story

  • Team Loyalty Big For Cards, Giants, Dodgers

    Brand Keys' Sports Fan Loyalty Index, which measures all teams in the four major sports leagues, provides an apples-to-apples comparison of the emotional intensity … Read the whole story

  • Yahoo Do You Think You're Fooling?

    Gerald Levin, as far as I'm concerned, you've gotten a bad shake. The worst deal ever wasn't what you got from Steve Case and … Read the whole story

  • Test Drive A Volvo XC60, Via Instagram

    Volvo and its agency Grey are introducing the "Thumb Drive" campaign to demonstrate the tech offerings and experience provided by the Volvo XC60. The … Read the whole story