"We simply were overwhelmed by the response and the remarkable submissions," says Rob Friedman, head of John Hancock Sponsorship and Event Marketing. "This was … Read the whole story

"Content is important for us, especially engaging content," Courtney Lauer, director of marketing for Turtle Wax, tells "Marketing Daily." "The OpTic team is very … Read the whole story

"Pedigree has worked tirelessly to help support the transformation of shelter dogs into pets with loving forever homes with both monetary and dog food … Read the whole story

Fans who share, in 200 words or fewer, why their mothers or mother figures are "the sweetest" earn chances to win a year's supply … Read the whole story

Wyndham Rewards is kicking off a summer promotion that includes a nationwide partnership with Six Flags theme parks. Two TV spots feature the return … Read the whole story

The collection of ads will continue to be featured in print, radio, digital and social channels throughout the year. Advertisements and promotion will run … Read the whole story