Marketing Daily
Friday, April 22, 2016

Top of The News

Sears Holdings Eyes Profitability in 2016 As It Shutters 78 More Stores
by Thom Forbes

Sears Holdings announced yesterday that it will close an additional 68 Kmarts and 10 Sears over the next few months "to accelerate its transformation and its return to profitability." That's … Read the whole story

  • AUTOMOTIVE
    Honda Social Effort Encourages Focus On Driving
    by Tanya Gazdik

    "We also wanted the campaign to be highly visible with Millennials who tend to be more engaged with their smartphones," Ernie Kelsey, senior manager, … Read the whole story

  • AUTOMOTIVE
    Buick Joins Luxury Automakers In Perception
    by Tanya Gazdik

    "Guiding consumers through the purchase journey is challenging, and particularly so in the auto space," YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily." "A … Read the whole story

  • RETAIL
    Spending On Mom, Especially Apparel, Gains
    by Sarah Mahoney

    The New York-based Brand Keys says that 88% of the 6,100 adults it surveyed intend to celebrate Mother's Day somehow, and spend an average … Read the whole story

  • PACKAGED GOODS
    U.S. CPG Sales Up 3.1% In 2015; Smaller Companies' Share Grab Slowed
    by Karlene Lukovitz

    The small/midsize growth was driven largely by these companies' ability to gain wider distribution for their products, according to IRI data. Of course, some … Read the whole story

  • PACKAGED GOODS
    Tide Encourages Laundry Pod Safety
    by Aaron Baar

    "Many people, especially families, love the convenience of Tide Pods, but with this comes the need to use and store laundry packets safely away … Read the whole story

  • COMMENTARY
    Confirmation: The Smoking Gun Is Live!
    by

    At first, I shied away from watching "Confirmation," the HBO docudrama about the 1991 Anita Hill-Clarence Thomas Supreme Court hearings. For the real thing, … Read the whole story