Marketing Daily
Wednesday, April 27, 2016

Top of The News

Wall Street Unloads Over Apple Results; Others Say 'Hold On'
by Thom Forbes

With iPhone sales slipping 16% year-on-year and quarterly revenue declining for the first time in 13 years, Apple shares tumbled below $100 in after-hours trading following its release of even-worse-than-expected … Read the whole story

  • RETAIL
    Coach Turns Corner, Shakes Up Marketing Team
    by Sarah Mahoney

    The restructuring "will allow us to emerge as a brand-led company with fewer layers, larger spans of responsibility and a consistent global voice across … Read the whole story

  • BEVERAGES
    Redd's Wicked Apple Amps Up The Testosterone
    by Karlene Lukovitz

    The new 15-second ads from Mekanism -- which became the brand's agency of record last August -- use Western-movie and police-interrogation tropes to portray … Read the whole story

  • TECHNOLOGY
    Tempur-Pedic Harnesses A Cool 'Brees'
    by Aaron Baar

    "One of the things we like about this relationship is he's a customer and has been for 10 years," Rick Maynard, a representative for … Read the whole story

  • TRAVEL
    Carnival Cruise Line Launches 360-Degree Video Campaign
    by Tanya Gazdik

    "The beauty of 360 video allows us to really illustrate the sights, sounds and feel of cruising Carnival," Stephanie Leavitt-Esposito, Carnival's director of social … Read the whole story

  • SPORTS
    Association Enlists Celebrity Golf Enthusiasts For Campaign
    by Tanya Gazdik

    The effort includes a commercial with golf-loving celebrities such as Charles Barkley, Justin Timberlake and John Elway who share the message, "If you love … Read the whole story

  • COMMENTARY
    What's Really Causing The Marketing Talent Crunch?
    by John Ounpuu, Columnist

    We seem to be in the thick of one such cycle now. But this one feels different - stronger and longer. More intense. With … Read the whole story

  • Persol Gets Animated On Instagram For New Eyewear Campaign
    by Larissa Faw

    Italian luxury eyewear Persol is supporting the redesign of its iconic Persol 649 style of sunglasses, which were glamorized by legends like Steve McQueen … Read the whole story