Marketing Daily
Thursday, April 28, 2016
  • Hyundai Looks To The Future With Draft Day 2031 Effort

    The campaign is targeted at NFL fans and their families, specifically those families who are always on the go and using their vehicles to … Read the whole story

  • Macy's Goes Gaga (And Elton) For Brave New Love

    To come up with the line, which includes oversize piano keys and plenty of ways to show off your little monster, designer Brandon Maxwell … Read the whole story

  • Hershey's Packaging Colors Go Patriotic For Olympics Sponsorship

    Besides the Hershey's Milk Chocolate Bar, other products getting patriotic special-edition redesigns include Reese's Peanut Butter Cups, Kit Kat Wafer Bars and Payday Bars, … Read the whole story

  • Acura Celebrates '30 Years Young'

    Acura is celebrating 30 years in business with a brand-focused "30 years young" marketing campaign, launching today. The effort, from Mullen-Lowe Los Angeles, includes … Read the whole story

  • JCPenney Steps Up Sephora Rollout

    The Plano, Texas-based chain says about half the new shops are opening this week, and most will be ready by mid-June, which it says … Read the whole story

  • Finance Company Kabbage Kicks Off First TV Campaign

    The campaign, from creative agency Union, provides a humorous look at what happens when people don't use the company for small business loans. In … Read the whole story

  • Market To Audiences, Not Generations

    Maybe it's time we stopped labeling large diverse groups of people with monikers that identify the "generation" to which they belong. Read the whole story