Marketing Daily
Wednesday, May 4, 2016
  • Avocados From Mexico In Multi-Pronged Cinco De Mayo Push

    The marketing arm for the fresh fruit is running a television ad, making a national network appearance, and leveraging promotional partnerships with Tabasco, Qdoba, … Read the whole story

  • Trucks, SUVs Drive April Sales

    "The SUV and truck segments continue to drive growth, which means Jeep and Ram are ideally positioned for today's market," says Karl Brauer, senior … Read the whole story

  • 4 Of 5 U.S. Shoppers Frustrated By Mobile Shopping

    While some of those gains are due to a stronger economic outlook, it's clear retailers' omnichannel efforts are paying off, whether it's ship-from-store, in-store … Read the whole story

  • There's Method For Every Mess

    "The base that [Method] carves out is style combined with substance, and that's unique among the field," Tony Zimney, creative director with the agency, … Read the whole story

  • PetSmart Helps Arizona Diamondbacks Go To The Dogs

    PetSmart, in partnership with the Arizona Diamondbacks, nearly set a new Guinness World Records title for the "Most Dogs Attending a Sporting Event" at … Read the whole story

  • MIT Research Finds Online, Offline Pricing Often Identical

    "We suspected this would be true, but we had no way of documenting it until now," says Alberto Cavallo, an information technology professor at … Read the whole story

  • Politics Will Have Wide-Ranging Advertising Impact

    From taxes and finance to privacy concerns and regulatory issues, the effects of this November's contests could be wide-ranging, particularly when it comes to … Read the whole story