Marketing Daily
Friday, May 6, 2016
  • 'Talking Caribou' Promotes New 'Simple Ingredients' Coffee Coolers

    On May 5, Caribou Coffee locations promoted the improved coolers by offering free mini versions of three new flavors being offered this summer: salted … Read the whole story

  • Ram Truck Preps Derby-Themed Promo

    The brand's multi-tiered sponsorship includes branding on gate crew staff uniforms and on the clothing of a few jockeys, as well as television ads … Read the whole story

  • Cricket Introduces 'Photomombs'

    "We were looking at the current trends and how we can apply them ... to launch a campaign specific to Mother's Day that connected … Read the whole story

  • Kentucky Derby Sponsorship Growing

    With horse racing fans counting down to the Kentucky Derby, Kantar Media says the event is gaining in sponsorship value. And -- in the … Read the whole story

  • Rachael Ray's Nutrish Pet Food Launches $40 Million Campaign

    The brand's primary target/audience is women ages 35-54 with a household Income of $75,000 and higher, Brooke Young, VP, Client Partner, at Moxie, tells … Read the whole story

  • Mother, StrawberryFrog Celebrate Mothers As Their Big Day Approaches

    StrawberryFrog is using the holiday to spark a conversation about the challenges faced by working mothers. Mother New York has a fun project in … Read the whole story

  • The Black Knight, The Black Swan & Trump Soul

    Once Donald J. Trump swept Indiana, and then each of his remaining competitors tumbled off the stage, (metaphorically, of course, except for Carly Fiorina) … Read the whole story