Marketing Daily
Tuesday, May 17, 2016

Top of The News

Bill Backer, Who Taught The World A Thing Or Two, Dead At 89
by Thom Forbes

Bill Backer, who brought us Miller Time, "Soup Is Good Food" and "I'd Like To Teach the World To Sing," among other indelible memes from the golden age of TV … Read the whole story

  • AUTOMOTIVE
    Lincoln Stays With McConaughey For MKZ Launch
    by Tanya Gazdik

    "He is a natural fit with Lincoln and where we are going as a brand," Andrew Georgescu, U.S. marketing communications manager, Lincoln Motor Co., … Read the whole story

  • RESTAURANTS
    Nathan's Famous To Air Celebrity Radio Spots For 100th Anniversary
    by Karlene Lukovitz

    "The overarching style of these commercials is 'celebrity open mic,'" said Don Raskin, senior partner of MME, Nathan's' agency of record for 26 years, … Read the whole story

  • TECHNOLOGY
    Virtual Reality Gaining A Toehold
    by Aaron Baar

    "It's pretty close to what I'd consider average [adoption]," Barbara Kraus, director of research for Parks Associates, tells "Marketing Daily." "Part of the issue … Read the whole story

  • COMMENTARY
    America: Land Of The Free, Home Of The Bud?
    by Joseph Anthony, Op-Ed Contributor

    By attempting to tap into the conversation surrounding the 2016 race, Budweiser is risking alienating a large swatch of their fan base. Read the whole story

  • Wunderman Buenos Raises AIDS Awareness In Apathetic Argentina
    by Larissa Faw

    One out of every 400 people in the country (with a population of about 43 million) has AIDS. The campaign was designed to humanize … Read the whole story