Marketing Daily
Tuesday, May 17, 2016
  • Lincoln Stays With McConaughey For MKZ Launch

    "He is a natural fit with Lincoln and where we are going as a brand," Andrew Georgescu, U.S. marketing communications manager, Lincoln Motor Co., ... Read the whole story

  • Nathan's Famous To Air Celebrity Radio Spots For 100th Anniversary

    "The overarching style of these commercials is 'celebrity open mic,'" said Don Raskin, senior partner of MME, Nathan's' agency of record for 26 years, ... Read the whole story

  • Virtual Reality Gaining A Toehold

    "It's pretty close to what I'd consider average [adoption]," Barbara Kraus, director of research for Parks Associates, tells "Marketing Daily." "Part of the issue ... Read the whole story

  • America: Land Of The Free, Home Of The Bud?

    By attempting to tap into the conversation surrounding the 2016 race, Budweiser is risking alienating a large swatch of their fan base. Read the whole story

  • Wunderman Buenos Raises AIDS Awareness In Apathetic Argentina

    One out of every 400 people in the country (with a population of about 43 million) has AIDS. The campaign was designed to humanize ... Read the whole story